ROOTS x OYATO — COMMAND CENTER

Foam 11 (Grace) x Picnics by Peace x OYATO (Blessing) • updated after Jul 13
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to cocktail Aug 6
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to setup Aug 7
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to pop-up Aug 8

Overview

Pop-up: Sat Aug 8 + Sun Aug 9 Setup: Fri Aug 7 (discounted, ~6 hrs) Cocktail preview: Aug 6 (invite-only) Venue: Yolk Studio, Hyattsville MD ~300 / 1,000 registered 6 clothing + 2 handbag + 1 jewelry

Goals this week (Jul 13-19)

Lock Femstar tonight (deposit) + schedule final walkthrough
Place the Amazon order (tables, ottomans, racks, mirror/hooks)
Finish fixtures DIY (Tue + Fri) + storage-unit inventory
Set the decor budget number
Push registrations 300 → 1,000
Lock the Aug 6 cocktail (flyer, RSVP, DC Mag)
Secure sponsor deliverables (due Jul 27) + water sponsor
Set the joint all-hands call
P PeaceB BlessingG GraceJ Jake

Teams

Blessing to send the master contact file (names, emails, phones) + create the group chat.

Leadership
  • Blessing OYATO lead
  • Peace PBP: DC ops + decor + creative execution
  • Grace Foam 11: creative + renderings
Planning & Production
  • Peace • Grace • Femstar fabrication/builds
  • Faidat PBP design assist
  • PBP crew setup/breakdown
Sales & Floor
  • Nikki sales lead + 12-person team
  • Halima customer experience (check-in/out)
  • Amanda inventory / fitting room
  • Shoon back-end sorting
Content & Media
  • Ibrahim recap (booked+paid)
  • Moi BTS
  • Mono on White portraits
  • Sophia PR • DC Magazine media
Stylists + Cocktail
  • Stylist 1 (DMV) • Stylist 2 (ATL)
  • Dunny heads the Aug 6 cocktail

Designers

  • B6 clothing designers SECURED (all in) — the headliners LOCKED
  • BJewelry: Lucky by L (1, confirmed)
  • BHandbags (2): one confirmed (gold, brings own gold hooks); one pending signed contract (know by tomorrow)
  • BInventory ships to Blessing
  • BWebsite (Shopify) live w/ designers + smaller sponsors by tomorrow
  • BLineup graphic drops ~tomorrow (festival-style, all designers, one image)

9 vendors total on the floor. Headliners = 6 clothing; accessories (2 handbag + 1 jewelry) add boutique appeal.

Vendor directory

Blessing sends the master contact file; Peace builds the full directory with emails + numbers.

VendorRoleContactStatus
Yolk Studio (Jake)Venue202-277-1973Confirmed; Fri setup (discounted); overnight truck parking OK
FemstarProduction / buildsthrough Peace/BlessingDeposit tonight to lock; walkthrough after
Spice KitchenFood truck (outside)through BlessingConfirmed; needs outlet
Sugar and Ice / Ice CreamFood (outside)through BlessingConfirmed / confirming
Ibrahim / MoiRecap + BTS contentthrough BlessingBooked / in progress
Mono on WhitePortraitsIG @monoonwhiteIn talks
DJEntertainmentTBDLoft location: ask Jake
Velvet rope rentalVIP ropesvia Grace~$60 flat, Aug 7-10
Nikki / SophiaRetail lead / PRthrough BlessingConfirmed
RewildPlant rental (tall palms)catalog via PeaceSelecting (~11 plants)
VIP Stylists (x2)Stylingthrough PeaceConfirmed (DMV + ATL)
Water sponsorWaterDrink Path / Smart Water / FijiDrink Path quiet; follow up

Sponsors + partners

SponsorTypeNotes
DC MagazineMediaSharing event (cap 20 + code); drove weekend influx; invite to cocktail
Tap Tap SendTitle / cashPromo code
Anumi AestheticsBeauty / cashCash + package for best-dressed guest
Black Girl VitaminIn-kind300 samples arriving Jul 27
Buttah SkinIn-kindConfirmed
Ofori Wine BrothersLiquorWine (VIP); needs servers if poured
  • BReach out to ALL sponsors Tuesday — deliverables due Jul 27, get item counts, CC Peace
  • BPost a "looking for sponsors" graphic this week (after the lineup)

DIY & fixtures

Saturday DONE
  • Some racks + a mannequin
  • ALL the pots
  • VIP coffee table picked up
In progress (Blessing)
  • 2 racks + 1 mannequin per day
  • Racks ~end of week; fixtures ~end of month
Still to DIY
  • Mannequins • clothing racks
  • Sign boards • clay pots (buy first)
  • BAmazon order TODAY: 4 display tables, 2 ottomans, 2 aesthetic racks, fitting-room mirror w/ rack ($109) OR $4 over-frame hooks (qty 2). Text when done.
  • PTue: DIY at Blessing's (stuff is in the house). Fri Jul 18: storage unit (Columbia) + DIY, bring measuring tape.
  • GGrace: DIY checklist / materials list → Peace for the execution file

Cocktail preview — moved to Aug 6

Tight timing: cocktail Aug 6 is the day before setup (Aug 7). Mannequins go hotel Aug 6 → Yolk Aug 7. Protect setup day + decide who owns cocktail teardown.
  • BMoved Jul 31 → Aug 6 (availability + hotel accommodations). 2 hrs, invite-only.
  • BCocktail for influencers + designers + key people. Dunny heads it. Flyer out today.
  • BRSVP via Posh or Eventbrite; share with DC Magazine tomorrow
  • PTake mannequins hotel Aug 6 → Yolk Aug 7. Confirm inside paid scope + no clash with setup.
  • PPeace + Grace do NOT have to attend.

Marketing

  • BRegistrations ~300 → goal 1,000. DC Magazine driving traffic.
  • BSwitch IG ads → Google Ads
  • BDrop designer lineup graphic (~tomorrow) + "looking for sponsors" graphic
  • PSponsor visuals (Black Girl Vitamin / Tap Tap Send) — Karl/Faidat
  • BUpdate website (Shopify) with designers + smaller sponsors
  • PMarketing meeting Thu 4pm (Tide joining); loop in Tide

Logistics + ops

  • JFri setup (discounted, ~6 hrs). Breakdown Sun after 6pm, out by ~8-9pm (Jake has a Mon event). Blessing lines up breakdown help.
  • JTruck: park at back + Jake's gated lot OVERNIGHT (Fri + Sat) — confirmed
  • BCheckout flow: text-number pickup system w/ Nikki (9 vendors = avoid bag mix-ups)
  • PFemstar final walkthrough after deposit • storage unit Fri Jul 18
  • BJoint all-hands call (evening this week) so all teams meet + walk the flow
  • JConfirm DJ can sit in the loft (was missed)

Action items by owner

Emailed to Blessing + Grace. Check off as done.

B Blessing

  • Tonight: lock Femstar (deposit) + get final price
  • Today: Amazon order (4 tables, 2 ottomans, 2 racks, mirror/hooks) + text group
  • Confirm DJ loft w/ Jake
  • Tue: all sponsors, deliverables due Jul 27, CC Peace
  • Water sponsor follow-up (Drink Path/Smart Water/Fiji)
  • Confirm 2nd handbag designer
  • Send contact file + create group chat
  • Website live + lineup graphic + Google Ads
  • Cocktail: flyer (Dunny) + RSVP + DC Mag
  • Breakdown help + all-hands call

P Peace

  • Schedule Femstar walkthrough once deposit is in
  • Build WPE print list + vendor directory
  • Take Aug 6 cocktail to DC Magazine
  • Confirm plant plan w/ Grace (Rewild)
  • Pay storage unit + inventory Fri
  • Schedule all-hands + Thu marketing mtg w/ Tide

G Grace

  • DIY checklist + materials list → Peace
  • Extra-wall design call (Japandi + drapery)
  • Plant count + heights (~11); Rewild for tall
  • Book velvet ropes (~$60, Aug 7-10)
  • Marketplace list (pots + divider) + mirror/hook links
  • ~Jul 25: mockup + materials list + DIY guide

Decide today

  • BDecor budget number (after cash infusion)
  • BFemstar deposit tonight → walkthrough
  • BAmazon order placed today
  • PStorage/DIY dates: Tue + Fri Jul 18
  • BCocktail Aug 6 flyer + RSVP + DC Mag
Key dates: Tue DIY • Thu 4pm mtg + marketing • Fri Jul 18 storage/DIY • Jul 27 sponsor deliverables • Aug 6 cocktail • Aug 7 setup • Aug 8-9 pop-up.
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